“Search Reputation Management – Defending Your Brand with SEO, Social Media & WMD”
submitted by Jeremy Dearringer (Slingshot_SEO)

Learn to how to use Social Media and blogging from a SEO perspective to defend your brand in the search engine results.
How should NIKE defend their brand in search from the Tiger Woods incident? How do you prevent or react to a ripoff report showing up in the search engine results for your brand? Learn preventative SEO strategies and tactics to use when reacting to negative search results.


“Blogging + Social Media + SEO = Social Media Infrastructure”

submitted by Chad Pollitt (CPollittIU)

How do you optimize social media to come up in search with SEO? What social media sites should I use for my business? Won’t social media take up all of my time? These are questions I get every day and the answer is simple: Build a Social Media Infrastructure.
What is a Social Media Infrastructure?

Social media platforms chosen for engagement and how they are connected to one another for SEO, 3C’s and efficiency with a Blog at its base pushing content to other platforms.

This session will educate attendees on SEO basics, steps and considerations for building a Social Media Infrastructure, how to connect monetized conversion platforms and Social Media Rules of Engagement.


“tastefully selling yourself online.”

submitted by Casey Mullins (mooshinindy)
A lot can be lost in the written word. How do you sell the real “you” in your online interactions when it comes to business and socializing?

“You’re nothing like what I thought you’d be like!” Do you die a little inside when you hear these words after meeting someone IRL for the first time?

It’s a balancing act to maintain your IRL personality in your online life. How much is too much to share? How transparent is *too* transparent? What is nobody’s business and where do you put pieces of you into your business?

Whether you are a personal blogger or an online business, the truth is you’re selling you. Your online presence can make or break a customer’s first interaction with you. And for the personal blogger, you need to make yourself stand out from the crowd, and you need to be able to stand behind the person you put out there.

This session will help you make sure that the you you’re selling is good enough and interesting enough so your readers and customers will keep coming back for more of what only you have to offer.